Week 1: prove the basics work
The first week is about reachability and completion. You are checking whether the site or store can do the job it was published to do, not whether the launch is already successful.
- Open the home page, key service or product pages, contact page, and checkout path on phone and desktop.
- Submit every important form once and confirm the notification reaches the right inbox.
- Check order, booking, or contact confirmation emails for delivery, clarity, and obvious broken links.
- Ask one person outside the team to find the main next step without instructions.
- Write down every repeated issue instead of trying to interpret traffic charts too early.
Weeks 2 and 3: listen for repeated friction
Once the first broken paths are fixed, look for patterns in messages, calls, order notes, form submissions, and support questions. One repeated human complaint is more useful than a tiny change in a dashboard metric.
| Signal | What to do with it |
|---|---|
| People ask where to go next | Clarify the call to action on the page they were using. |
| People ask the same pre-sale question | Add the answer near the relevant product, service, or contact path. |
| People reach checkout or contact but stop | Check the form, payment, required fields, and confirmation copy. |
| People cannot find a page | Review navigation and add one contextual internal link from a related page. |
Week 4: choose one fix, not ten
By the fourth week, you may have enough activity to compare problems. Pick the clearest issue that affects the customer path and fix that first. A small, finished improvement is better than a large list that never leaves the notes document.
- Choose the most common blocker from the month.
- Write the page, form, email, or process it affects.
- Make one change small enough to finish this week.
- Review the same signal again the following week.
What to ignore for now
Early analytics can be useful, but many launch metrics are too small or too skewed to guide strategy. Do not rebuild the site because a tiny first-month sample looks noisy. Use analytics as a clue, then confirm with real paths and real messages.
| Metric | Why it can wait |
|---|---|
| Conversion rate | A few visits or orders can move the number too much to read confidently. |
| Traffic growth | Search, referrals, and repeat visits often need more than one month to settle. |
| Bounce rate | Launch traffic may include team members, friends, and one-off curiosity visits. |
| Advanced attribution | Basic source review is enough until there is steady activity to compare. |
Keep the review operational
This is not a full onboarding replacement, analytics consulting plan, or growth program. It is a lightweight operating rhythm for the first month: check that customers can do the basics, collect repeated issues, and fix one useful thing at a time.