View website analytics
Use the website analytics dashboard to review traffic, audience behavior, sources, pages, domains, and visitor activity.
Use Website analytics to understand how visitors interact with your website. The dashboard combines traffic totals, trend charts, device and browser context, page performance, geography, acquisition sources, domain performance, active visitors, and recent activity.
Choose date range and domain
Use the date range selector, such as Last 30 days, to change the reporting period. Use the domain selector, such as All domains, when you need to review all website domains together or narrow analytics to a specific domain.
Read the top metrics
The top metric cards summarize visitors, page views, sessions, bounce rate, and new visitors for the selected period. Use these cards for a quick snapshot before reading the deeper charts below.
Review audience trend
Audience trend shows traffic over time for the selected period. The chart can compare unique visitors, page views, and sessions so you can see whether traffic spikes are driven by more people, more page views, or more sessions.
Review technology
Technology shows device and browser breakdowns. Use the chart and browser table to compare desktop, mobile, and browser sessions and share. This helps identify whether the website experience should be checked on a specific device or browser.
Review top pages
Top pages ranks website paths by views and includes visitor counts and average time where available. Use this section to see which pages, such as products, cart, checkout, account, services, forms, blog, or policy pages, are attracting the most attention.
Review geography
Geography shows traffic by country and city where available. Use the map, country table, and city table to understand where visitors are coming from. Unknown rows can appear when a visitor location cannot be resolved.
Review acquisition
Acquisition shows traffic sources and sessions. Sources can include your domain, Direct traffic, or other referrers. Use this section to understand how visitors reached the site during the selected period.
Review domains
Domains shows views, visitors, and sessions by domain. Use it when your website has more than one connected domain or when you need to compare traffic for a primary domain against other domains.
Review active visitors and recent activity
Active visitors shows current active traffic when available. Recent activity lists recent page visits with location, device, and received time. Use Show more when you need to inspect more activity rows for the selected period.