View business analytics
Use Business analytics to run sales and order reports, adjust metrics and dimensions, and read chart and table results.
Business analytics helps you inspect operational store data such as orders, gross sales, average order value, and items per order. It is separate from Website analytics: Website analytics explains visitor behavior, while Business analytics explains business activity from commerce and financial records.
Open Business analytics
From the admin sidebar, open Analytics, then choose Business. The Business screen shows a GetmeQL report editor at the top, report results in the main panel, and report controls on the right.
Run a GetmeQL report
The GetmeQL editor contains approved read templates. A business report can define the source, selected metrics, timeseries grain, filters, comparison period, and sort order. Use Run to execute the report after reviewing the query or after choosing a template-backed configuration.
- FROM chooses the reporting source, such as sales.
- SHOW chooses metrics such as orders, gross sales, average order value, and items per order.
- TIMESERIES controls the date grouping, such as day.
- WHERE filters the report, such as by currency.
- SINCE and UNTIL control the reporting window.
- COMPARE TO adds a comparison period when the report supports it.
- ORDER BY controls result ordering.
Read the summary cards
The report header summarizes the selected period and key metrics. For an Orders report, cards can show Orders, Gross sales, Average order value, and Items per order. Comparison labels appear when a comparison period is available; otherwise the card can show No comparison.
Use the Controls panel
Use Controls to adjust the report without hand-editing the query. Area selects the dataset group, such as Sales & orders. Report selects the report template, such as Orders. Metrics checkboxes decide which values appear in the chart and table, including cancelled orders, fulfilled orders, orders, paid orders, and refunded orders.
Dimension controls how results are grouped, such as Day. Visualization controls how the report is drawn, such as Line. After changing controls, select Apply to refresh the report configuration.
Review the chart and result table
The main chart visualizes the selected metrics across the selected dimension. Use it to spot spikes, quiet periods, or unusual changes in sales activity. Below the chart, the result table shows the underlying rows and fields, such as Day, Orders, Gross sales, Average order value, and Items per order.
When to use Business analytics
| Use case | Where to look |
|---|---|
| Check order volume for a period | Orders metric and daily result rows |
| Review revenue movement | Gross sales card, line chart, and table |
| Understand order quality | Average order value and items per order |
| Compare fulfillment or refund activity | Metric checkboxes in Controls |
| Investigate a spike | Chart point, date row, and related commerce records |